Organic, locally produced, in season…or on sale? Without much time to mull over this age-old sustainability question in the produce aisle, each item you toss in the cart can seem like its own leap of faith.
Sure, many of us want to eat planet-friendly food, but figuring out just what that means can be its own challenge. Compounding the dilemma is the notion that sustainable inevitably costs more. A recent NPR-Thomson Reuters poll revealed that the majority of Americans who prefer to eat organic over non-organic cite price as the main deterrent.
But does eating sustainable produce have to be hard and/or break the bank? Nope, says Barbara Willard, an environmental studies professor at Chicago’s DePaul University. Before we get to why she thinks that’s one of the biggest EcoMyths around, let’s talk about what makes a fruit or veggie sustainable in the first place. (more…)